As web and graphic designer, I encounter clients that have different levels of experience in both just owning a website and maintaining a site. That also includes whether they have blogged before or not.
Regardless if you are new to using WordPress or not, and you wish to have a blog for your site, you should start blogging right away. If you are waiting for a new design for your site for the first time or perhaps even the fifth time, remember that your content in the end is what will interest your visitors.
I get many clients that are new to being a website owner or even blogger that keep saying to me that they are going to wait until their new design is up. Some designers might take quite a bit of time to get the right look designed for a site. It would be better to establish content and let the design trickle in as a way to complete the branding process. Why? – Well, this will allow your visitors to focus on what you have to say first.
Way back in the day of pioneering American business entrepreneurs, they had a product, a slogan and something to say about their product, but little else to promote. However, they promoted by word of mouth and if they had money to spare, they had simple flyers that they posted or handed out.
Design is only a secondary way to solidify your brand. It is important, but get your product and message out to the masses first without waiting for perfection to happen.