Being a webmaster requires knowing what a webmaster is and what responsibilities are required. If you cannot maintain your own site, why bother having one. You might as either pay someone to help maintain your site or as I already said… don’t even bother having a website.
A webmaster is someone who does not necessarily have to own a website. They are people who have knowledge in areas of content creation and copy writing, design, and development. Social media marketing is an optional skill, but definitely a part of running an up-to-date and successful site.
In fact, a webmaster, according to Wikipedia is:
A webmaster (from web and master), also called a web architect, web developer, site author, or website administrator, is a person responsible for maintaining one or many websites.
The reason why you should either become a better webmaster for your website or at least hire someone to maintain it for you is that you need to stay on top of any changing information in your niche. If you have a business and your store moves, obviously, you don’t want to leave the old address up for months or even years. You also will want to update products that you offer or remove ones that are no longer in stock as soon as possible in order to not create confusion with customers.
In the case of bloggers, you want to blog just enough so that your visitors don’t get fed up waiting for more content.
How to Be a Better Webmaster
- When you have a change of address, phone, or means of contact, make sure to change it immediately.
- Update products or services if they are no longer available, are needed to be added to the site, or if the information needs to be made up-to-date
- Experiment with ways like A/B testing or moving content around your pages to convert more of your visitors to readers, subscribers, and even customers.
- While you do not want to alienate your visitors by constantly changing your brand, look to find more effective ways to make your brand more memorable.
- If you have a blog, post articles often. Once or twice a week at a minimum is great, but three to five times is excellent.
- Make sure to look through your entire site and proof it for grammatical errors, script errors, design flaws, and even code flaws.
- Encourage your visitors to volunteer feedback so you can make improvements to your website.
- Provide easy ways for your visitors to share your content or products with others on social networks, by email, or by other means.
- Always remember to stay well informed of any new information in your niche so you can stay on top of it.
These are merely a few suggestions that you can use as a guideline to be a better webmaster.
Do you do any of these with your website? What other suggestions do you have?