One thing that really impresses me about one blogger over another is their relatability with their readers. Ever person has a different background filled with hundreds of unique experiences. It is often at this point, no matter what the article might be about, that a reader can become turned off.
Here is how to be more relatable to your readers.
- Be open and friendly. While you might have some serious topics covered on your blog, while engaging in conversation when readers who comment, make sure to make them feel welcome and that you respect their opinion. Not every reader will agree with you, but if you can make that extra effect to reply, and make sure that they know you at least read their side, they will come back.
- Be honest. “Honesty is the best policy.” That quote rings true in so many ways. When you decide to promote your work on the social network streams, you better be giving honest information. People react in very negative ways and are quick to tell others if you are a dishonest character.
- Be uniquely informative and accurate. You need to be able to give something to people that will stand above other blogs, especially if you are trying to compete for their attention. You might agree with another website on a topic, and you can always link to the original article and expand on your own opinion. That actually keeps the conversation going and for some people, when you link them back, you end up making a nice blog friend that is open to linking you back.
- Do not overwhelm your readers. Long paragraphs are known to be a bore for some readers. Break them up. If your articles are going over 700 or even 1000 words, perhaps look into your article and find a way to break it up into parts. This will allow you to have several posts instead of one, AND those who liked the first part, will be eager to read the rest. 🙂
- Use words that are easy and do not intimidate your readers. Another thing is if you choose to use vocabulary that might be difficult for others to understand, you may want to provide a short footnote or some type of explanation. Within the US, most people have an average reading level of a 6th grader. Outside of the US, you are dealing with language barriers, so they will have to look up difficult words in a translator sometimes.
- Always be open for new ideas. If you ever feel you site is missing something, ask your readers for suggestions of what topics they believe you need to cover. Do a survey or create polls. Create open events for your readers to drop in and ask questions.
What other ways do you suggest on how to be more relatable to your readers?