You hear it all the time.
“You have to be passionate about blogging.”
“You need to make sure your content is fresh and unique.”
Of course, there are many other tips out there that are re-hashed aplenty.
You might read a lot of repeat material. It can be frustrating, especially if you are really trying to learn something. And no, I am not talking about duplicate content. Everyday there are articles written by various bloggers, and the great thing is that each is written a bit differently and to the blogger’s own experience.
However, how can you make sure that your content is not the same as the next blog?
Easy – Do your research!
If you are writing about a topic that you think has been published over and over, do a search. Read those articles and think about what they are saying and if everything is being covered that should be covered. Sometimes the topic is about an ongoing issue or perhaps, like in web design, there are new techniques. In blogging and social media marketing, there are always new tools and gadgets to help give bloggers and marketers a leg up.
The same advice can be used for guest writers on your own blog. If they are not covering everything, amend the post with the necessary information. While the original author might have taken the time to write a great post, it is your job as the blog owner to make it the best it can be.
A lot of new bloggers are excited about blogging and often get fuel for blog topics from their own peers. Unfortunately, if their peers have not been long in the business, their topics tend to become repeated material. Not good if you are a blogger still in the early stages of building your readership.
In the case you are writing in reference to another blogger’s post, you will probably want to link to the original article, do a summarization of the post, and what your readers can learn from it. This is great for your authority and gives a little link juice to the original author.
Natural knowledge only goes so far. Be resourceful and research. It will definitely help your content is different from the next blog.
What resources do you like to use for your research? Do you like to link back to original articles?