You’re probably wondering what is blogger burnout? Is it like bloggers block? No, blogger burnout is when you’ve been blogging and you get to the point that you are fed up with blogging. It doesn’t have to deal with lack of knowledge or resources, or the lack of motivation that is tied with bloggers block.
I’ve observed a lot of bloggers over the years. Some burnout faster than others. However, I’ve found that bloggers burnout occurs when one or more of the following happen:
- You’ve been blogging constantly, like daily, and without a proper break.
- You’re not seeing much of a return on investment for your efforts.
- You’ve got a lot on your plate, or you’re stressed from something.
How to Recover from Blogger Burnout
Honestly, all of the reasons that could be a cause for blogger burnout that are listed above, have a lot of preventable solutions. I’ve seen a lot of bloggers just give up and never return. I’ve also seen other bloggers that just kind of faded out, came back again, and then faded out once more.
You don’t need to be a blogging machine. If you can handle blogging once a day on your website, then that’s fine, but don’t make it a life or death kind of deal. In doing so, you end up starting to feel like blogging is a chore. It’s fine if you want to be ambitious, but sometimes when running too fast for too long, you just end up with no more energy to continue.
If you’re not seeing a return on investment, then that means you need to change up your marketing plan for your blog. Maybe it’s not reaching the right audience? Maybe it’s changing the design or even editing parts of the site to focus on what you want people to do.
Rather than give up, make new plans, and be smarter about it by testing to make sure those plans work. Don’t be afraid to hire someone to take a look at your website and have them tell you what you should consider doing in order to improve it.
It’s okay to take a break. If you’re stressed in your life, it will usually seep into most aspects of it, including your blogging. Don’t be afraid to take a little hiatus. You can take a little time to reflect and see where you are, and where you want to be. However, don’t let your blog rule your life.
Don’t obsess over the money. Blogging may be something that you’re wanting to try to use as a way to supplement your income, but if you’re putting all bets on it, then you’re going to lose. It takes a lot of work and dedication.
It’s not about getting paid to review products. Those things only pay so much, and a lot of brands out there are more likely to either ask you to buy their product, or send you a product, only to either ask for it back, or poorly compensate you.
It’s also not about affiliate links and advertisements. All of this can still be chump change, especially in the beginning when your website is still new and you don’t have enough traffic to reel in interested people that will buy your products that you’re affiliate marketing, or for them to click on your banner or text ads.
Build relationships. Build a cornerstone product or two or three, like an ebook that people can buy. Build a proper business or marketing plan.
In the case you’re suffering from blogger burnout, it definitely is the time to take a short break, and live your life a little. During this time, you’ll want to enjoy yourself, but also doing a little thinking.
When you get back from your hiatus, it’s time to make new plans in order to improve your website and marketing plan.
In conclusion, I probably could’ve written the title as “How to Prevent Blogger Burnout”, but in most cases, some of you reading this article may be at the brink of it, heading toward it, or probably wanting to avoid it.
Do you have any tips to add to this on recovering from blogger burnout? Have you experienced a blogger burnout?