You might have a great site or one that businesses out there are looking to buy text links on. It could be your traffic, and it could be that your site fits the niche they are looking for. Selling links on your site can be tricky, especially if you are selling “in house” links (meaning you are doing this yourself instead of through third party places like Adbrite or Text Link Ads or others out there.
It is important to be smart about how you sell your links. A lot of people may want to buy spaces for site wide links or maybe even within some of your articles.
Set Your Price
You will be given offers and if your site is doing decent on traffic, sometimes even bundled link packages may not be the best price if you allow the buyer to make the choice. In the same breath, be fair and do not overcharge. If you are normally selling banner ad spaces or text links through third party sources, make sure to try to stay consistent with those prices.
Never Agree to Permanently Place A Link For However Long Your Site Exists
You should NEVER agree to sell links and allow them to remain on your site permanently. You are tying up your site with links and if your site’s traffic increases quite well over the span of a year, you should already be re-assessing the prices of both banner ads and text advertising. Offer packages in increments of 1 month, 3 months, or 6 months. If the client is good, maybe a year, but make that decision at your own discretion.
Some of the link buyers love to try to get in permanent link placement and in the end its a better deal for them when your site does well. Do not be fooled. They are eager to quick pay, and that may be enticing, but you need to think about it long term and not just in the now.
Make Sure You Have A Linking Policy In Place
If you prefer to offer Sponsored Links in posts, tell your buyer that. Create a special place that tells people it is a sponsored link and you can allow the client to put together a sentence with a keyword to help them.
If you do not have site wide ads and have specific pages or templates set for different ads, let the buyer know.
The whole point is to make sure you put in a policy that will not make your site look so filled with links and look spammy to your visitors.
Only Accept Relevant Ads To Your Site
If you accept ads that have nothing to do with your site, you might be opening up your site to more opportunities to spam. In doing this, you are basically not even concerned with your visitors and only with making money.
While making money on your site is great, if you are trying to establish more authority in your niche, your visitors would probably appreciate seeing ads that have greatly benefited your site. For example, for blogs about blogging, you might want to put up ads about SEO services or even Premium Themes for blogs. Another example would be for gaming sites to have ads about games, both online and for different types of gaming consoles out there.
These are merely a few suggestions on how to smartly sell text links on your site.
If you have any other suggestions, feel free to comment and share them.