It is not uncommon to read from a lot of blogs about blogging that guest blogging has a lot of benefits. However, with all these people guest blogging and sites publishing these articles, are people really taking advantage of this in the best way possible.
The benefits of guest blogging is a two-way street. Both the site owner and the blogger benefit. So, in order to cover how you can make the most of guest blogging, I need to address both sides of the street.
For the Site Owner:
- While you want to follow the focus of your site, be open to new things. It may be because you are not familiar with new techniques or news in your niche as you thought you were. There will always be someone with a leg up on your knowledge in your niche. Let them bring that knowledge in and enhance your site.
- Make sure that you place guidelines for guest posts if you decide to open your site to outside writers. It would be pointless to keep rejecting articles that do not fit your site’s criteria, especially if you do not list any in the first place. Do not assume people will write exactly what you want.
- Be courteous with your guest bloggers and make sure you do background searches on them. They are doing you a favor by providing you quality content. Even if you promise pay for regular writing, they are still doing a larger favor.
- Make sure you do background searches your guest writers. No, you do not have to do a full research, but find out what your guest writers are writing about on their own websites. There are a lot of bloggers who pull information almost out of thin air and that could hurt your site. You want your site to be able to offer the right information, not the wrong.
For example, I recently read an article, to which I will not name, that had quite a few points that showed a lack of experience in the area. In fact, the article probably should have either been revised or not been published at the site as it contradicted other articles on the site that had a similar topic.
For the Guest Blogger:
- If a site owner has criteria, follow it. If you are unsure of the requirements for guest blogging at a website, ask.
- Do not expect your article to always be approved. Site owners try to make sure the articles fit their site before publishing. If your site does not meet the owner’s expectations, you can take the article to another site for consideration.
- Your guest post is not a free ticket to make money by throwing in an affiliate link or slipping in an article you are getting paid for by an outside company, even for SEO. This is wrong. That is why there are places for that (like your own blog and article publishing sites.) As social media marketing has become popular, people are looking for transparency – not people writing and making money off someone else’s blog for a guest post. In that case, pay the site owner their cut for hosting your paid blog post.
- It is fine to insert keywords, but they should be related to a direct business or place that you have control over. Again, this relates somewhat to the previous point mentioned.
- One of the purposes of guest blogging is to build a healthy relationship with readers in your niche. That should be what you set your sights on building. Once you have, you will find people eager to read your own site, connect more with you, or even do business with you.
Are there other ways that you can make the most of guest blogging?