The basic anatomy of a blog post, especially if you wish to keep it organized for easier reading for your readers as well as easier crawling for search engines, is to pay attention to how your post content and headings are written and styled.
Your heading tags should always follow in order from largest being your post title with H1, the next with sub headings with H2, and even more minor headings with H3, H4, and so on. This gives the search engine and your readers an idea of the importance of order of each area within your post. For the readers, it also helps break up the text.
I’ve added a few other nifty tidbits in for you to think about with on your own blog article’s structure. For example:
- You may want to have social share buttons above an below your posts, or a way to keep your social buttons visible when sharing.
- It’s option to put the author name and the date of the post.
- The thumbnail image with a little integration can be picked up and posted with articles on several social networks.
Now, there may be a few that ask why I did not put the author box into this. This is the basic structure. Not all sites need an author box, but it really is a bonus and truthfully, your email address is normally what is used to connect with authorship type programs like the one Google has.
The other thing not mentioned are images. This is part of the content and not everyone uses images despite the fact that they could honestly use them as a means to make their post more visually appealing
Below is a short infographic illustrating the basic anatomy of a blog post.