Is blogging dead? No. Then you’ve probably swooped in to wonder why I’d asked such a crazy question? You may even be asking yourself, “Did I really ask that?” Yes, I did. No, I’m not asking your opinion if blogging is dead.
It’s more like others seem to be asking it. I’ve found countless posts online with this subject. I’ve had readers who were newbie bloggers send me links to some of the articles out there that were titled with “Is blogging Dead” or “Is Blogging Dying”. They actually were were actually concerned.
Honestly, my first reaction was to laugh, but it dawned on me, that just because I knew better, didn’t mean someone who just started blogging got it. In fact, some of the people hadn’t even read some of the articles.
One of the articles that set off a few of my regular reader’s was Ramsay Taplin’s article Is Blogging Finally Dead? They hadn’t even read the article. They just read the title and panicked. It happens. I’m sure some of us are guilty of “reading the back cover of a book”, or in this case, just reading the title and description of the article on someone’s social network wall. Oops!
If you do a search on Google for the term ‘define blog’, you get:
Blog – a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
So, the cool thing is that a lot of blogs are definitely conversational and informal even when there are sources cited. However, the the blogosphere over the years, has gone from focusing on general terms, to more specific terms, which is also mentioned in Ramsay’s article.
For each keyword or topic out there, there’s probably between a couple hundred or thousands of articles. I can see why bloggers would ask such a question, but there always seems to be the one thing that people forget.
The reader doesn’t have time to read a couple hundred articles to get the point, or sometimes, even a couple sites. Readers are usually hitting the first page of the search results and ignoring the rest. It seems daunting, and some bloggers abandoned their niche after a time because they’ve hit that “bloggers block” wall, or change their niche, or widen their niche, especially if it’s a super narrow focus.
Seems discouraging, huh? Well, don’t let your blog die out. There’s a lot of things you can do to get content going again.
- You can tweak older content and even link to newer content.
- You can re-purpose that content into other things like audio, video, and images to reach the people that connect better with those mediums.
- You can re-share older content on social networks to drive in engagement again.
- You can write newer related content and link back to older content.
- You can re-visit the idea of broadening your focus (just a smidge) to include terms that are still related, but may enhance the core goal of your website.
- You can bring in a guest writer from time to time who may be able to provide a fresh voice to your website.
- You can make an ebook or book out of your blog, and sell your ebook or book.
These are just some of the things you can do to not get stuck with the mentality that into some of the articles asking if blogging is dead.
Is Blogging Dead?
As for the people writing articles about “is blogging dead” or “is blogging dying”, go ahead and keep writing that title bait. Just remember to get to the answer sooner, and then explain. And doubly remember that as long as people are creating content in an informal or conversational style, blogging is going to continue on. Let’s set that straight and stop scaring newbie bloggers. 😉