Klout, an Izea property that measures how much reach and influence a person has over several social network platforms recently rolled out a new algorithm. Along with this, an influx of angry users due to their major drops in their Klout scores.
According to Klout, they score individuals based on three areas: True Reach, Amplification, and Network Impact.
Together these mean that Klout measures how many people you really are reaching, and if you are influencing them to actually do something. For example, doing something could mean retweeting a link or your words, or even talking with you.
According to Klout’s post A More Accurate, Transparent Klout Score they added subscores to allow you to see how your score has changed. They also mention that there may be people that do have drops, but significant ones are rare.
A lot of people use Klout for advertising, whether for their own website, or even monetizing their Facebook or Twitter Streams. Izea definitely uses this in consideration with working with advertisers for SponsoredTweets and some of their other properties.
As for this new algorithm, for those who experienced that “rare” significant drop in score, is it just the new Klout system trying to catch up, or how flawed is Klout.
Here are some of the reactions in the community.
Facebook (from Klouts fan page)
Oh, and do not forget about Yoda!
What are your thoughts on Klout, either before or after this new algorithm implementation?