There are so many people out there in the world, and even millions upon millions of websites out there. Each person is knowledgeable in their own field. Whether it be novice or an expert, when you begin a site, you should not be telling people you are an expert in your field.
In fact, I discourage it even as you gain followers, traffic, and overall, influence.
Why should you not say that you are an expert?
- Someone else might come along and know more than you. It might a possible battle of egos in the making. Unfortunately, it does happen and you really have to be diplomatic and open minded in handling such an encounter.
- You readers might be turned off from even trying to read your content as soon as they see “expert” or “guru.” You come off as cocky and people really connect better with those who are humble.
Let your followers call you an expert or a guru. They are the ones that are nearly your makers or breakers when you build your site and overall brand online. If you are telling people that you are an expert, they might take your word for it, but when you have so many more saying it rather than you, then they believe it for real.
So, for those who are new to blogging and social media practices, here are some tips to build that relationship with your followers as well as encourage them to leave recommendations.
- Provide a way in your contact form to allow your guest to submit a testimonial about their experience on your site, or about your products or services.
- If you have readers who follow you on LinkedIn, send them a recommendation request in regards to your site or services.
- Reserve a section in your site for testimonials, whether you use a plugin, or manually enter each testimonial. Allow a place to link their site back as a way of saying thank you for leaving a testimonial.
- If someone recommends you on other social network sites, link to those places and bring the comment back to your testimonial page.
- If you have readers who prefer to remain anonymous, put a survey together and allow them to submit it to you knowing it will not be publicly shared.
As a last thought, never pay for testimonials or recommendations and NEVER beg. They normally seem obvious and it cheapens the experience for your readers, even if you are the only one that knows you paid for a testimonial. Even if it is for $5. It is not worth it, and you should be building your authority and brand honestly.
And begging, you do not want to be desperate. If you are doing a good job, in time people will speak. You can definitely ask for feedback, but never beg.
How do you let someone know they are an expert? What other sites are great for building authority and gaining recommendations from your followers. What are your thoughts on this?