I do cuss… quite a bit. However, when I blog, I don’t use profanity at all. Why? Because I’m a business owner and I’m trying to convey my point without using profanity. I’m not against cussing, but there really is a time and place for it.
Yes, there are bloggers who cuss, but it usually depends on the niche, and the moment. Cussing is usually (at least from my own experience, as I read a LOT of blogs from all over the blogosphere) typical of personal websites, rather than professional ones. A while back I stumbled on an article that had profanity in the title. It dropped what some mildly call, the “f-bomb.” This blog wasn’t a personal site, it was by someone who coached others professionally, and often taught people on their website.
Now, I admit, I was going to write this article weeks ago, but it wasn’t until I was approached by a few of that blogger’s regular readers. They asked me about what were my thoughts about cussing. They also said that because of their situation professionally, they couldn’t share the person’s article because it would be damaging to their business. The general point of the article did come across, but the profanity really wasn’t necessary.
As of 2014, there are more than 1,025,109.8 words in the English dictionary. This doesn’t include slang words, or the occasional insertion of latin, or another language, or even slang of another language (example: Spanglish.) Profanity wasn’t really intended to become anything more than a derogatory sentence enhancer, but humans tend to be creative and give several meanings to the same word, create new words, or mix some words to together to get their point across.
The thing is – there are far better and more clever ways to enhance your point.
Words can be powerful- for all the right, and even all the wrong reasons. Profanity is usually something that triggers that “bam, in your face” type of reaction. Some people are more tolerant of it, and others can’t abide by it. Some people can’t get past the profanity. It’s like that word triggered a shut off in their mind and they don’t want to have anything more to do with what you wrote.
As a blogger and as a business owner, you have to find that happy medium. You also have to make a clear decision in which you accept all the consequences that may occur if you use profanity in your blog.
Just because you cussed, doesn’t mean you’re automatically a bad person. It could mean that your reader has specific lines drawn to which is acceptable content to share. Some of them may be reading your post at work or at home while the kiddies are up. Some may be absolutely against profanity. There are just a lot of reasons.
If you decide to cuss in your blog, you need to be secure in what you say and be willing to back it up. If it means losing potentially great connections with well connected and influential people, that’s your decision.
Again, it’s your decision to use profanity. Just remember, if you’re trying to grow your blog and/or business, decide quickly on what is best for you and your brand.