Face it, people are shopping online, looking for directions to places, and much more. They may even be looking for your business, even if you are not specifically an online business. You NEED to remember To create presence for your business BOTH online AND locally!
The problem is… you need to be. If you want to be found or want to drive interest to your business, you need to have a presence online and not just locally. In fact, if you are a small business that does not operate online, and you are struggling to attract customers, one of the reasons might be that no one can find you.
There are no excuses to not be listed online. There are so many free, as well as affordable ways to be listed. There are even affordable ways to have a website for your business. The thought that “If you build it, he will come” (a quote from the movie Field of Dreams) will not just cut it. You could have some fancy sign, some lights, and maybe a decent location, but it will only go so far.
The same can be said of online business owners. You should be promoting your business locally. You should be getting involved with your area Rotary Clubs and local Chamber of Commerce groups. You might even want to try taking out newspaper ads or Shoppers Weekly listings.
Take advantage of all opportunities to spread to your community and the world about your business.
Are you taking advantage of creating a presence for your business online and locally?