Repurposing and republishing blog post have both similiar and different meanings. Both mean handling a past post in order to post it again. However, repurposing is merely changing the date to the current day for publishing while republishing is totally removing the old post, and starting fresh.
The reasons for both article marketing techniques are to bring a post that the author may feel relevant now, but it did not get as much attention the first time around. It is also a great way to pull up those posts, freshen them up with any new information and then release it to your readers again.
In repurposing a post, everything is retained, even the original comments. If a person republishes a post, any comments that had been associated will be lost. Also, in repurposing, it could mean that the author could publish the post in another medium, or in several mediums, like video blogging, or even podcasting. While both ways are great for any blog author, repurposing a post might be a better choice.
In most content management systems and blog platforms, including WordPress, the blog author can change the status, the visibility, and when the article was published. As said earlier, the older comments remain intact with the article, keeping the conversation open for newer comments. The other great thing about re-purposing is that it is posts to the social networks like a fresh new post and put as the most recent post in your RSS feed.
In entirely republishing a post, while the article may be listed, the comments are lost. This really is much like a slap in the face to past readers who have commented on the article.
It is your choice as the blog owner to decide which method works best for a particular article. However, remember, that if you are trying to get more traffic to that article, as well as your readers to leave comments, you will have to do a little more effort on the social network sites other than just posting your article.
Which method do you normally do – repurposing your posts or completely republishing your articles?