Every day I see people blog about search engine optimization (SEO) tips. Some are quite similar, and some mix in things that work for them.
However, there are really some basic things that should be played with first before trying to get fancy. Not long ago, I posted about SEO in my article named Search Engine Optimization. It was more of a help article and brushed several points for SEO.
For those not aware, Google actually has a 22 page article in PDF called Search Engine Optimization Starter Guide. I really recommend it if you are a beginner or you know some things about SEO, but could use some extra information.
Some of it I wanted to go through, especially only how to effectively use it within your content. First off, when a visitor goes to see an article, the title is a big key. Making a title that is both short, but unique is a great little trick. Make sure that your article title is easily understandable so your readers will know generally what to expect, especially if they are looking for information you may be able to provide.
SEO is not something you have to try hard and some people come by it naturally. Though there are quite a few tricks, a lot of them really fall to the title and how your article is written. As I have been urging bloggers to be themselves while writing, it is important to do this even when applying SEO. If you get too technical, it may be too much for some of your readers to understand, or your writing style may look awkward. Write in your own words, not for the search engines and SEO “gurus.”
When you get knee-deep in writing your blog posts, make sure not to stuff them to the brim with keywords. It can become quite obvious to others, and may look spammish. (I know, ‘spammish’ is not a word, but I made it up and I like it. :P) Make sure when applying keywords, that when you decide to use a few as anchor links that they are effective. Do not make them out to be long paragraphs or sentences. For example, if I blogged about a friend’s site and they had free graphics, I could put in the anchor link my friend’s name, plus ‘free graphics.’ I could even specify what type of graphics my friend has and it will help the search engine document my friend’s pages too.
Of course, there are other SEO tips out there, but what tips do you use or recommend for others concerning your blog content?