If your website was designed by someone else other than you, and their link to credit their work is at the bottom of your site, are they stealing your link juice?
Some of the SEO consultants out there will flat out say yes.
However- it is not true…
…unless you are not putting your own site link at the bottom as well. It is not illegal, not frowned upon by Google, and usually is something agreed upon between the client and the web designer. It does give your web designer some link juice and some help. While it can be seen as advertising, like said before, it is a choice between the web designer and the client. The client can always remove it later or request their designer to do it for them.
To Improve Your Footer:
- You SHOULD have a link to your site at the bottom for your home page, just like the top of your site.
- You MIGHT want to make sure your web designer’s link is not bigger than your site name at the bottom of the site and is not before that link.
- You SHOULD make sure your website designer has made sure that your site has valid coding, both XHTML or CSS.
- You MIGHT consider if you are hesitant about having the link in the footer: a) make a blog post and mention the designer, b) add them to your blog roll, or c) make sure the keywords used (if the designer uses them instead of their business/ website’s name) does not conflict with what you are trying to optimize on your own site.
Most web designers who still put the link at the bottom of their work normally try to ask clients if it is okay. While in the late 1990s and earlier 2000s, it was fairly common to see this practice, it is not as prevalent. Link juice is link juice however you give it: in a post, in your sidebar, on a static page, in the footer, or even author credit in the meta or style sheet.
Will leaving the credit link to the web designer have a negative impact on your rank?
NO, unless their site has already been tagged as spam, or removed from the search engines (blacklisted).
Optimization started with the website owner’s basic layout and the content. It goes with putting your keywords in the titles, making sure titles are the right headings are being used, images labeled properly, and much more.
Do only cheap web designers put links at the bottom of their client sites to get link juice or as some say- Google juice?
No, all types of web designers and developer of all price ranges practice this. Now, not all web designers do, but it is not just the beginners who charge barely enough that put a link on their design work.
One link to a web designer to give them credit is NOT going to ruin it all! The funny thing is that in a lot of cases, the client gets a return link from the designer’s portfolio, so it ends up being good for both parties.