I posted on Facebook about noticing bloggers social sharing to secondary accounts that weren’t necessarily fake, but had no followers and no intention to build that handle. Most of this behavior has been occurring on Twitter and done by bloggers who are a part of comment and social syndication tribes. This behavior is wrong and doesn’t do anything for anyone except show how much of a jerk you are.
If you’re not going to share articles on your own main social network handles, then don’t bother to share anything. Your goal is to engage with people and build relationships with others, including your fellow bloggers. This kind of behavior says that you’re selfish, don’t care, and above all in social media… you’re doing it wrong.
You want to share articles that you’re interested in, as well as ones relevant to your brand. This makes you more human to your followers. Sure, you might even up tweeting more, but some power Twitter users tweet 100 times or more in one day! Of course, you won’t share the same way on other social networks as your follower-ship may be a bit different, but you’re not doing yourself any good sending your shares off to a dead end.
If the reason for participating in such behavior is to eliminate competition, stop! Those who you believe are your competition are creating content just as hard. They may be able to say something in a way that people can connect better with. It makes sense to give your audience the option to read and grow from not just your website, but others. It shows them that you are gracious, resourceful, and open to learning as we all don’t know it all… as much as some of us believe. Even as much experience I have, I don’t know everything! New things are developing every day online!
Do yourself a favor – don’t be a social sharing jerk.