Let us face it, for those with small businesses, when you raise it from ground up, you will become passionate about your business. You want people to know and do business with you. You want to shout it out to the world that you have a business.
The issue is – how do you shout out about your business?
Of course, with social media, it brings the information of your business straight to consumers, and sometimes virtually for little cost if you are good at it. However, you will find other businesses out there doing almost the same thing that you are doing. Please notice I said ‘almost’ as some people offer a unique twist on their product.
I have seen business owners of small and large companies dish it out in forums and over twitter because they both happened to post in the same topic that a person asked what type of services are out there that offer a certain type of hosting. Now, no matter what business you have, some of you will automatically have a red light going off in your head on how wrong the previous phrase was. There should have been no arguments. The question was not to a particular person.
Consumers are not idiots. They do not want to see some political-type debate go on about a service they were honestly asking for advice. In fact, they are more than likely to go somewhere else and not even bother clicking on any of the links of the businesses involved in a tiff. Or the other possibility is that they might blog about the spat and others might even avoid those businesses.
It is okay to be passionate about your business. It is not okay to press your business on others nor shoot others down unless there is a truly something illegal or immoral about the other business. You could be potentially hurting the brand you have tried hard to build for yourself and your company and even on a personal level – your blog.
I hope that my message is heard and taken in with humility and a newfound respect for other business owners.
Have you ever experienced a spat between business or blog owners? What happened? What other types of advice can you give?