There are a lot of site owners reading up on social media techniques and trying to implement them. Whether popular, old, or new of a site, social media techniques have constantly been revamped and reintroduced. The problem is- those who are stubborn.
As a site owner who is striving for more traffic from an interested audience in their niche, it is important to keep an open mind. If something is not working to get traffic, obviously seeking another solution is better. Here are ways that can stifle a site’s progress:
- Site owner does not reach outside their normal circle to obtain traffic.
- Site owner cannot come up with new quality content due to lack of knowledge
- Site owner does not encourage visitor participation
- Site owner has cut themselves off from other important people in their niche or badmouthed others
- Site owner is has no time to invest in their site content or on the social network streams
These are just a few general ways and there are more. You are welcomed to list more in your comments.
There are solutions to each of those issues, but it takes time and an open mind. As a site owner, stats can tell what readers are looking for, so if there are articles people are searching for and your site comes up, it might be ideal to make sure you are covering those subjects. Time is a big thing to invest, especially in pushing your content out there into the internet. It really is not that hard. If you have a good article that people like, they will share it with others without you having to ask. Badmouthing people publicly, unless that is what your site is about (example: celebrity gossip sites), is generally considered a bad thing. Because the search engines do pick up comments, your words could haunt you later on. It could also create a wall between yourself and other important people in your niche. Internet grudges are not a win-win situation. In fact, it is a lose-lose. Both sides walk away with disgruntled readers, and some readers literally leave that niche for good (like in the fan world/ fanfiction.) Let other people do it and find out the hard way.
Do not cut off your nose despite your face. (1964 Ridout & Witting English Proverbs Explained 43)
There are millions of active websites out there and your site is only one of so many in your own niche. You want to succeed? Keep an open mind to new techniques out there. A lot of marketing consultants have literally developed themselves into social media consultants and blog almost daily about social media techniques and concepts.
Are you open-minded?