A lot of people do not realize that even though you have an online presence in several popular social networks that you are going to reel in the traffic, and then sit back and make money. It takes more than your online efforts.
All those connections online are great, but what about those in your surrounding community. There are thousands of aspiring small business owners who are looking to get ahead. They are struggling with what few tools that have, and with what little knowledge in business practices. They start a business because:
They found a passion they would like to pursue.
No matter what type of service, I have found a lot of business owners who give up because they had no idea they had so much they could do if they had down the work to learn how to manage a business properly. While it is exciting to start a business, it takes a lot of work. People are hard to convince that something is worth purchasing.
If you are doing okay online, try your community. Go to businesses in person, shake their hand, and tell them a little bit how you can help their business grow online. Make sure you have done a little research and know their genre so you can catch their interest the best. They want to make money and if you say you can do it and explain in a brief introduction how you can help them do it, they may just hire you.
These are the people that if they do find success online using your methods, they are going to mention you (both in the community and online) and that will increase your reputation both online and in the community. Online businesses owners might just be the next thing local Rotary clubs and Chamber of Commerce chapters might invite.
Are you reaching out to your local community? How have you connected? What advice can you give for successful encounters with local business owners in increasing their social media marketing awareness?