I receive a lot of questions from bloggers who are always concerned about every little nitty gritty detail about their blog when it comes to search engine optimization. The thing is, most of these questions are already answered out there in blogs across the Internet.
So, why is SEO so hard to understand?
Answer: Because the blog author was penalized for over stuffing or linking to sites that Google found to be of dubious nature.
SEO for Article Writing
Search Engine Optimization (SEO) is not that hard to understand. You write naturally, uniquely, and thoroughly on the topic you want. Of course, you can optimize for keywords, but make sure it flows naturally with the rest of the article and not forced.
Truthfully, if you are knowledgeable about a topic, it will come easily when writing. You will not even have too look to your competition for blog inspiration. One of the most competitive niche in blogging are on blogs about blogging or blog tips. Much of the information is rehashed over and over from blog to blog without uniqueness, meaning that many of the bloggers are scraping article ideas (at the very least) and not giving an ounce of new information other than a slightly different way of wording, not much different from the concept article rewriting.
Content is extremely important, but you should not be worrying about being penalized by the search engines unless you are or have participated in trying to optimize or over-optimize your site with black hat methods.
SEO for Your Blog Design
A lot of the themes out there do keep search engines in mind, but some do need tweaking. The thing is, once that theme is in your hands and you are adding articles, imagines, and other things, your theme will not be as fast as it was out of the box. Even taking a general framework and revamping it will alter load time.
For those who use plugins, that also contributes to load time. Your web hosting also contributes to it as well.
The biggest part of design is to brand yourself uniquely and organizing your site in a way that people understand. Remember, the search engines algorithms are designed to try to crawl and decipher, and organize content as close to human as it can.
Design can be in how you place advertisements, your call to action, your navigation for your site, and much more. You have to make it easier for people first because if they can get around your site, then the search engines are most likely going to produce similar results.
SEO When It Comes To Social Networking and Your Blog
Google is social search friendly. This means that if people are sharing your articles, your authority will bring you above your blog niche competition. Syndicating your articles out on the social network sites and social bookmark sites are very important.
Before, the search engines relied a lot on your content, but after some time, companies like Google finally realized that it was a combination of the quality of content and the engagement on a site that mattered. The whole Content is King and Visitors are Queen concept was a big breakthrough and forced bloggers to realize that just because you build a site, does not mean that people will come. You have to engage with others and encourage them to syndicate your content.
Stop Over Complicating SEO for Your Blog
Stop thinking and fearing… just write what you know and are passionate about. If you worry about SEO, your blog starts losing that blog voice that your readers have come to love you for.