Whether you have a site that sells products or if you blog, I have said many times that you are selling. Your visitors that you engage with and keep coming back identify and connect with you through your site. They remember things like your content, your layout, and your logo.
Taking Your Site Brand To The Next Level
When it comes time that you want to take your site brand to the next level, these factors will change. How can you successfully take your site brand to the next level without confusing people?
Well, change is inevitable… which whomever came up with that phrase, I do not know, but it is true. You will have to change in order to grow as a brand. McDonalds has, Pizza Hut, Adidas, IBM, Apple, and so on are brands that have had some brand changes for the better throughout the years. Whether it was through advertisements,slogans, or actual logo tweaks or changes, they have done it.
As a blog owner or business owner, you will have to do this at some point. While I am sure you like to keep hold of some things, it might not always be the best idea, especially when you want to improve your image. You may have an idea of how you want to take your site, and have a web designer try to fulfill those wishes, but find out that you may have taken two steps back instead of two steps forwards with improving your brand.
While you do not want your site to look exactly like other sites, you can certainly learn from what is already out there on what you like or do not like, what works best for some of the leaders in your niche, and from articles like this one, how to improve your site.
Before even doing a design tweak or redesign, remember that as long as the general message you already convey on your site, through your content is consistent and that you keep engaging with your visitors (or even customers/ clients.)
Taking Your Site Brand To The Next Level With Logo Branding
If you are doing a logo tweak, keep some part consistent in the transition, whether it be the words of your site or company, colors, or if you have a specific image you use, something needs to still tell people “You are you.” It might seem silly, but it is not uncommon for people to become confused and think your site was taken over by another company or person when you change up your logo.
Taking Your Site Brand To The Next Level With Layout Design Branding
When taking your layout to the next level, you have to really put it in your mind to not be attached to your previous site. Think of it as a good investment for the future. With a better image, you are. It is unfortunate that part of what attracts people to a website brand is the visual aspect. Even in simply designed websites, the visual aspects of it being clean, user-friendly, and legible are attractive. However, if you have a site that needs improvement, you might want to consult with someone on what they think. You might be surprised from whether it be a knowledgeable friend, your web designer, or a branding coach on how much you need to do to get to that next level.
Do not accept mediocrity. If you are being told that something cannot be done, especially for WordPress design, you are being told wrong. There are a lot of things you can do and next to nil that cannot be done. Imagination is the only hindrance, so break free being stubborn about change or being told “no” and embrace what could lead to further success.
Taking Your Site Brand To The Next Level With Content Branding
As I said before, your content should be consistent with the message you want to convey to visitors, potential customers, or long time customers. You usually do not have to do much except make sure with your design format that you are showing the way to visitors on what you want them to see on your website. If you have an ebook, that needs to be somewhere visible. If you have special blog posts that are must reads, that too needs to be in a prominent place.
Have you done a site re-brand lately? Do you feel you have taken it to the next level? Are you still uncertain if your brand is still needing that extra oomph? For those who brand consulting, what advice do you have in this matter?