Brand purity for blogging is really important for bloggers to pay attention to. From the inception of a blog and onward to years to come, people remember blogs that stand out, especially ones that are well rounded in memorable content, interaction with its readers, and design.
Blogs that have become memorable and trustworthy are ones that have successfully mastered brand purity. Brand purity is where your blog without a doubt speaks about you and what you are trying to tell, sell, or connect with others about. If your readers are confused about what your site is about, then you are not getting your message to them correctly.
Other than your content, your design also can say a lot about you. If you are a blogger on a host that requires them to plaster their brand on your site, you are diluting that brand purity. While your readers have gotten your message, they may associate your site with the host, or brand that you are with.
Maybe you are hosting on a network in order to get traffic? Maybe you have a host that is free?
The problem is, if you want to monetize your site, sometimes these hosts will not allow you to. That, and you are adding backlinks and authority toward their business. In a way, you just became free content for them to capitalize on. That sucks to know, right?
So, how can you maintain your brand purity?
Invest in your blog. Hosting really is not that expensive. Whether it is shared or managed hosting for WordPress users, you really need to put a little into your blog before expecting to make any money later. That is what business is all about.
Make sure your visitors are clear about who you are? Make an about page. Also, put a brief description on the front of your site or put it in your site’s description or slogan to clue people into what they might expect of your website.
Make sure your visitors are clear about what you want from them? If you are trying to sell them something, don’t be shy about it. While obviously you do not want to spam people, you definitely need to be transparent about your site’s intentions.
Do not allow other sites even sponsors to over shadow your brand. Keep your brand where people are not confused.
You might not think as your blog as a business, but if you are monetizing it, even with simple cost per click ads, you are running a business.
What other ways can you maintain your brand purity for your blog?