Infographics done right can deliver clear and concise information. They don’t have to be fancy as not everyone is a graphic designer, but that is always a nice bonus. However, with all the sharing on social networks, we end up forgetting our audience.
Not all of your audience wants to download a graphic just to view an image. Not all of your audience wants to read a graphic chock full of wall to wall information.
If you are not writing a post in depth about the infographic, then the search engine won’t be able to do much for your graphic. On the other hand, too much information doesn’t need to be put in graphic form when you have plenty of room on your site that a search engine can easily pick up the content.
So what kind of happy medium can you come to when creating or even considering to share an infographic? Your besdt bet is to use the K.I.S.S. method (Keep it Simple, Stupid.) I’ve created an Infographic on infographics that is short and sweet, just like an infographic should be.