When it comes to making money or finding a job or being a blogger, some people have a mentality that can create unnecessary fear. That fear is that the pie is small, or you cannot find a job because there are so many others doing what you want to do. This is also known as the scarcity logic. I see people think like this constantly. It’s negative, and not a good place to be in. Nothing gets done, and it makes you look like you gave up.
I consult with clients who have to be coached away from the dangerous pull of scarcity logic. The pie is larger than you think it is, and I’m hoping to free your mind if you’re reading this post and have been thinking like this.
The Pie is Larger Than You Think It Is
The pie can be the world as you see it right now, specifically what you’re focused on doing in it, whether getting a job or creating your own business. Our world is filled with billions of people, and also even more things that each person can choose to make of their own life. You, as an individual see this and have these choices. You also, as an adult have basic needs to be filled, like a roof over your head, food, basic utilities, clothes, and maybe even taking care of your family.
However, a lot of times, depending on where you live, and what you want to do, those positions that you want, in order to be happy or to support your basic needs, may seem limited. I see and hear it all the time.
“I can’t make any money because no one is contacting me. I don’t know what to do.”
“There’s no more jobs. Everyone’s doing what I want to do. I’m qualified for it, but no one’s hiring me. I don’t know what to do.”
Because of technology and the Internet, you also have access to gaining a job online. You can even create your own job. Sure, it takes time and lots of hustle, but it can be done.
So… say you create a job, like being a web designer that focuses on designing for local businesses. You will encounter other web designers who are also focused on those same local area. In the beginning, it could be daunting, and you have a hard time gaining traction as a brand.
This whole time, you’ve been struggling, you’ve also been comparing your success to the others. You’ve decided that it’s really tough to snag those projects, and there’s too much competition. You’ve cut your rates. You’ve bartered your time away instead of get to the bottom of your problem. You feel cornered without a solution in sight. You’ve locked yourself into the mentality that the number of people you could do business with is extremely limited. That’s the scarcity logic speaking to you.
Solution to the Scarcity Logic
First, you’ve got to start thinking to yourself, and maybe making the following a mantra:
The Pie is Big
Once you’ve gotten that in your head, you can now tackle the next problems that have fuels the scarcity logic.
1. Your potential reach is a lot larger than you think. You just need to do the work to build a list of potential clients you want to contact and then do it. Sometimes if you’ve become a member of your local Chamber of Commerce, or similar organization, they will provide you a list of businesses that are members.
2. Consider spreading the net of your reach if you believe it to be too small. Spread to surrounding cities, or within a radius, especially if you’re targeting local business. Create content to reflect that change so they turn up in the search results.
3. Stop comparing the success of others to your own. Each individual and business won’t have the same exact goals, nor the same pace at achieving success. Go at your own pace, and don’t worry about anyone else.
Rather than comparing, think about seeing if you can collaborate with others, or build a partnership. Perhaps you have a skill that another place needs? Collaboration is a great way to make friends, learn from each other, and in the end, make some money.
Have you been a victim of scarcity logic? If so, what’s been holding you back? For those who have had this happen, and have overcome it, any advice you’d like to share?