I was asked by a client how to make their website so good it would make a million dollars. Aside from over 2,000 posts on his website (by the way- no you may not ask which site), there was next to nil on engagement. That many posts are admirable. Without even having the opportunity to actually get a look on his stats, I was more than willing to bet it was all from the search engines. Why? Well, he had nothing on Facebook or Twitter, not even a single tweet. So, of course, I shared with him some of my own advice I have learned over the years.
Here is the truth about blogging and making money.
You are not going to make a million dollars right away.
This takes time. Even Facebook took time to get popular and make their first million. You can do Adsense, Adbrite, BuySellAds, in-house banner advertising, text link ads, sponsored posts, or even affiliate marketing, but it all still takes time. How long? Who knows- but it depends greatly on how active you are about promoting your site.
You need to make realistic goals as your site grows and as you accomplish them, then you can go on to tackling bigger goals.
While it is great that you might want to make a lot of money, making big goals only sets your standards so high that if you fail, you might give up in a few tries.
You cannot have content and SEO methods alone. You need people to engage.
If you have hundreds, or thousands of posts, you may drive some traffic in from the search engines. However – will those people remain? Will they leave feedback on posts? Are you going to reply to what your readers comment?
In the case your site is new, blasting people with advertisements is not exactly a good way to keep visitors coming back.
Gradually introduce an advertisement program or two. Experiment in bi-monthly or monthly increments by moving your ads around to find the best spot.
Your web designer is not your right hand buddy to get you rich.
If you hired a person for web design or development, their focus is to design your blog and give you a branded website that you can be proud of, and people can connect with. If you are going to expect them to market for you, you need to pay them for those services if they do offer them.
You need to engage with people.
I mentioned it earlier, but I am focusing this point on engaging people. Get out there on the social network sites- Twitter, Facebook, YouTube, forums, and more. Find people who are interested in what you like to talk about and are actively talking about it. The dynamic of social networking is a way to eventually pave the way for others to visit your site. While you might not jump in right away and tell people to come visit, but you can certainly at least take 10 or 15 minutes in a day to try to reach out. You never know, you might find great topics to write about from just engaging with others. (I know I do!)
Make sure you are prepared to run a blog first before focusing on the money factor.
It is one thing to have a blog, but another to regularly update it and find the passion within to share your thoughts with others. If you are blogging, you are trying to reach people – not make money. Some of the best bloggers did not have advertisements on their site for some time. Why? Because they networked and built good relationships with others. They guest posted, did giveaways, or even gave free stuff for subscribers of their newsletters.
When you want to blog, be prepared to invest at least the time because in the end- even making money for blogging, especially good money, takes a lot of effort, engaging, and above all, time.