There are a lot of social network websites out there. Unfortunately, social network websites aren’t Pokemon. (Wouldn’t that be fun?) You don’t have to catch them all. In fact, you might be tempted to, but there’s no possible way that one individual can be on every social media site, and have time to sleep or eat, or have a life. You could, if you had a team, but even then, it might not be a good idea, and here’s why…
This is How You Prevent Spreading Yourself Thin On Social Media
You have to focus on the social networks that will bring in the engagement and traffic you desire, in order to get a return on investment (ROI.) As I’ve said repeatedly in the past, ROI doesn’t mean you are gaining something of monetary value, but it’s something you gain that you’re aiming for. For example, maybe you’re a blogger who is making money from ads on your website that people click on, or want them to subscribe to your blog or newsletter. When someone is subscribing on your website, you’re gaining something, their attention to your content, delivered to their inbox.
You could go on Twitter, Facebook, Google+, LinkedIn, Pinterest, StumbleUpon, several dozen social bookmark websites, and other social networks, and drop your link. Many of them, your link is like a rock that has been cast out, and has sunk to the bottom of the deep ocean, never to be seen again. Those type of websites, especially if you’re a beginner, if you’re following your traffic (Google Analytics) or tracking it (Insights with the social network or a third party tool), after a few months, you will quickly be able to sort what’s giving you traffic, and what you need to forget about. It’s important to know where your target audience is spending their time, and engage with them.
It could mean joining groups, and being able to build your authority as you share what you know. People get curious and find where your website is, when you’ve proven to them that you really known your stuff, love to add value to the community, and are genuine with your intentions.
More than likely you do want to be on Facebook. As of May 2016, the average Facebook user was spending 50 minutes a day. There’s loads of groups for just about any interest conceivable.
Sure, you can try more than one, but start with Facebook, and then if you have time, try dabbling in others. I started on Twitter before I was on Facebook, and focus on both because they both do pretty decent in bringing traffic. Some do really good on Pinterest too, but I really don’t do much there unless I’m pinning something from someone else’s blog.
Where do you focus your social media strategy on?