[This is a guest post by Eugene. Eugene is a recent college grad, an avid blogger, and a SEO specialist with Net LZ. Eugene manages a variety of blogs and SEO campaigns, with a focus on web 2.0. In addition to professional interests, he is an avid reader and takes much interest in history, politics and international affairs. Eugene can be found on Twitter @wecomparebooks.]
Today the magic bullet of SEO doesn’t involve getting tons of traffic to your site, but rather it consists of getting targeted traffic to your site. It is much more beneficial to get 100 targeted hits, where each of the visitors is interested in your product, service… rather than to get 1000 hits where none of them have any interest in your content.
There are many things that can be done in order to get better targeted traffic to your site: through on-page SEO you can optimize specific keywords title tags… so that your individual pages can rank in Google, you can create web 2.0 campaigns that targeted a specific niche within your overall site, you can focus on long tail keywords… but the easiest (and cheapest) way to get quality targeted traffic to your site is to use local SEO.
Local SEO is one of the more overlooked aspects of SEO, and consists primarily of one adding their site to local directories in Google, Yahoo, and Bing etc… Once your site is added it means that whenever someone searches for a type of business + specific location that you will appear, along with a map to where you are located. For example, if you run a summer camp in New Jersey, and someone was to do a search for “summer camp NJ” your site will appear in a list of businesses, along with your phone number, web address, and a map.
Adding ones site to the local directories of major search engines is simple, and requires only that you have a physical location, where your office/storefront is located, and a phone number. Although there are a few things that you should do when you are submitting your site, make sure that you provide as much information as possible, and fill out every field of the form (even the optional stuff), you should also make sure that you choose the most optimal category for your business.
When it comes to further optimizing your local listing there is one thing that you can do in order to get best results, that is, you can add keywords that are related to your business along with your business name to the title of your submission, so the title of the summer camp submission would read, “Camp Funplex – summer camp, day camp” in this way you will be most likely to show up in the results when someone searches the keywords that appear in your listing.
If you have used Google local and have thoughts on other ways to make use of local SEO in order to get targeted traffic to your site please submit your thoughts as a comment to this post.