I’m not gonna lie, video ads can be cool, but lately, they are a peeve of mine because people are abusing them. I’m not certain if the people are desperate to make money online, they don’t understand what it does to their website, or if they are aware of what it does to their visitors?
Watch Out For Site Speed With Those Video Ads!
When I talk about video ads, I’m not talking about the pop-up with a video. That is annoying enough, and pop-ups if not used right, especially on the initial entry of the website is like raping your eyeballs. Yes, I said it! I didn’t cuss. I just laid it out on the table, in plain sight.
So, the actual video ads I’m talking about, are the ones that are sometimes used in 1, 2, or 6 on a page, much like Google Adsense ads. They may be between the content of a post and comments. They may even be in the sidebar.
The ones I’ve seen, well, these videos are on autoplay! So, the site loads, and with 3 videos playing, I get scared to death because the garbled noise sounds like some demon is about to spring from my computer.
There is NO reason on Earth why 3 videos should autoplay on a page… ever! That also goes for 2.
I know this post seems like a rant. Wait… I’m not going to apologize… it really is a rant, but it’s also a public service announcement.
Yes, Video ads can help you make money…
… but you aren’t going to get gobs of money right away. It works like adsense. They deliver the video ads and if people watch or click on them, then you might get a few cents tossed your way. For some people, those few cents take a long time to pile up for the minimum payout.
Putting more than 1 video advertisement is NOT necessary and won’t make you more money. In fact, you may need to go back and check the company delivering the ads, to see if there is a Usage policy on how many videos can be seen on a page. Google Adsense has one.
People come to your website to read, not to wait for your webpage to load all day!
I kid you not! One of the sites that had more than 3 videos on autoplay was so slow, that here is what Pingdom (1st image) and GTmetrix (2nd image) said:
(Note: site name blocked out to protect site owner. Also, you can click on the images to view them larger.)
So Pingdom gave up with the huge WTF, and GTmetrix was nice enough to say it took a little over 22 seconds for the site to load. I’m not sure how that happened, as I tried Pingdom a few times on a few of the same site’s pages, and got the same result.
My reaction, well, I was not happy, and finally, when the site seemed to be loaded, I had a tough time scrolling. It was like pulling teeth or coaxing a donkey to finally move.
So, now that I’ve shared the short data and expressed my own reaction, here’s a note to you all if you haven’t heard.
You really should be aiming to have your website under 4 seconds. Remember, there are a lot more people on mobile and tablet, and some of them are using sucky wifi too. You might like to look at it, but other people have to look at it too!
And just a thought, if you’re not making much money on it anyway, why have 2 or 3 video ads on a single web page?
So, what can you do to still make money on your blog?
If you’re going to use ANY, use 1, and strategically place them. Better yet, try not placing one that autoplays. Give your users a choice.
Try using other ad programs, like text or banner ads to switch up your advertisements. Video ads can be pretty cool, but not like this. It’s an annoyance. It also looks desperate.
Try also creating a product that you can sell like an ebook. Oh, and you’re welcome to view my Make Money Using WordPress presentation that can give you more ideas.
Alright, so I’ve said what I’ve had to say. Now, it’s your turn.
If you’ve been doing this? What motivated you to do this? Were you aware of what it does for your websites load time and for your website visitor’s user experience? Are you going to correct the problem?
For those who haven’t done this, have you gone to someone’s website and seen several video ads on autoplay? What were your initial thoughts when you did see them? What did you do?