It takes work to get your content out there for others to see. Whether by social networks, social bookmarking, message boards, and more, it all is based on how you deliver your message. That is how social media works. If you have people who are visiting, you will retain a few, but possibly have some that come one time and never glance back.
What do you do to keep them coming back?
Ways to Reach Out To Your Visitors To Keep Them Coming Back
Well, if your site has valuable information, you may need to make sure you are delivering it in an understandable way. Not everyone thinks and understands as you do. That is why there are so many tutorials out there for doing one particular thing. That is why there are so many articles out there that seem similar, but somehow have told the message differently and have include information that another place may not have covered.
Here are some ways to reach out to your visitors and hopefully have them coming back.
If you have a graphic and web design site, perhaps reach out to the community and feature artists from time-to-time. Be varied and specific about the different types of artists as not all are the same, and you can play with this by featuring artists by their particular genre of graphic or web design.
Have a auto-responder type script built into your comment system or something like the Thank Me Later plugin for WordPress blogs. The plugin literally sends a thank you to your visitors for commenting and invite them back to your website or to subscribe to your rss feed.
Readily leave a contact or some type of feedback form for visitors. Encourage them to give suggestions for future topics to cover. Also, for a little ‘pay it forward’ type action, give credit to those who send topic suggestions that you end up blogging.
Make sure to not be afraid about mentioning your blog topics when a conversation comes up in your social network streams and message boards that are relevant to what is being discussed. It is on-topic. However, do not make it seem as if you are pressing your opinion upon them. Just make sure to say why you are including the link, especially how it connects to the current topic.
Have a visible RSS feed or some type of opt-in form easily available for your visitors to be able to subscribe to your blog.
Include a related post script like Yet Another Related Posts Plugin (YARPP) for WordPress users. In using something like the YARPP plugin, you can keep your visitors enthralled with related topics if they are needing more information.
Encourage visitors to give feedback within your articles by commenting. This extends the conversation so both you, and your visitors can learn from each other.
Occasionally have a survey that asks feedback about specific things on your website or social handles. Don’t give out the same survey. Focus on an area you’re trying to improve, and make the survey all about that.
These are just a few suggestions I am listing off the top of my head. What other ones can you think of to reach out to your visitors and have them keep coming back?