Web design might seem simple for some folks, but it takes strategy, especially if you’re developing a website that needs to convert visitors to buyers or subscribers. When people go to your site, they need to know why is matters that they should be on your site. It takes a perfect balance of web design, development, and strategy.
If you can’t answer that, then you’ve failed. You can tweak your search engine optimization strategy and you won’t be able to come to a solution until you’ve:
- Answer why people should visit your site.
- Include a clear path of conversion elements toward your product, service, or whatever you want people to do while they’re on your website.
This is directed to both the client and the web designer. You can be a big shot in your niche, but for anyone that hasn’t heard of you, they won’t care on where you’ve been featured or how many awards you have. They want to know what you can do for them.
For example, while I have a lot of awards and have spoken at a lot of WordCamps and conferences, no one cares. You’d think I’d be hurt about that, but believe me, after learning how to strategically design and develop WordPress powered sites, I swallowed this pill not just for myself, but for my clients. People come to my site because I’m their t help them rock their websites out like rockstars. It doesn’t even matter to me if they hire me as long as they are reading my blog, learning, and applying that knowledge to their site.
For the website site, you really have to cater to your audience and feel them out. And for the designer or developer, they also need to know your niche. They need to know your background. The designer also needs to know exactly what the website is trying to do… like get someone to buy a product or service, or maybe even subscribe to the site’s newsletter.
No more excuses!
Just building a website without any thought to the visitor is a sign of a novice designer or developer. In this day and age of technology, there are no excuses as learning each niche is as easy as taking a 10 minutes to do a thorough search. You can even look up information to compare sites and how they match up to the goals that the website owner desires.
The biggest problem that designers and their clients have is coming to a solution that not just looks great, but also converts. The client isn’t there to spend money on just anything. It has to make them money or produce some type of return on investment.
As a designer and developer, are you paying attention on what works and what doesn’t work when it comes to website conversion? Are you listening to your client?
As a client, are you having problems getting people to subscribe or buy from you? Have you been able to properly answer why visitors should care about why they are surfing your website?