What Do You Get With Snapchat Plus? Every Feature and Plan Fully Explained

Wondering what do you get with Snapchat Plus? You get access to 40+ exclusive features covering personalization, AI tools, Stories, social settings, and streaks spread across four subscription plan tiers, each designed for a different type of user and budget.

What Exactly Is Snapchat Plus and What Do You Get With Snapchat Plus?

Snapchat introduced Snapchat Plus in June 2022, built specifically for users who spend the bulk of their time messaging and connecting with close friends.

The company describes Snapchat Plus features as "exclusive, experimental, and pre-release"  and that framing is deliberate.

The feature set evolves. Some Plus-only features eventually roll out to everyone, while others particularly single-user tools tend to stay exclusive to subscribers.

The Snapchat Plus subscription grew rapidly. The service crossed 4 million paid subscribers within its first year, as reported by TechCrunch.

The platform then surpassed 5 million subscribers by September 2023, according to Bloomberg, putting it well ahead of similar paid social media tiers at the time.

One clarification worth making upfront: "Snapchat Premium" is not an official product name. The correct terms are Snapchat+ or Snapchat Plus.

On the question of Snapchat Plus vs free Snapchat the free version remains completely functional. Snapchat Plus adds personalization, depth, and creative tools on top of it. It does not lock away core app functionality.

Snapchat Plus Subscription Plans: A Complete Breakdown

Four Snapchat Plus subscription tiers are currently available. The plans differ across storage limits, ad experience, GenAI Lens access, and whether you can extend the plan to other people.

Side-by-Side Plan Overview

A few things to keep in mind before choosing a plan:

• Platinum includes everything in Lens+, plus ad removal. These are not competing options — Platinum is simply the higher tier of the two.
• Family Plan storage applies to the account owner only. Members you add get all 40+ core features, but no Memories storage of their own. A member who wants storage would need a separate individual plan.
• Platinum and Lens+ are app-store purchases only. Neither can be purchased through a web subscription. Regional rollout is still ongoing — if these tiers don't appear in your settings, they may not yet be available in your country.

Most subscribers who want the complete Snapchat Plus experience tend to choose Platinum. Those primarily interested in creative camera tools typically find Lens+ is sufficient.

Choosing the Right Plan for Your Needs

The Complete Snapchat Plus Feature List

Every feature listed below is available across all Snapchat Plus subscription tiers unless specified. Snapchat updates this list regularly the list below reflects mid-2025 availability.

Personalization and Visual Customization

• Custom App Icon — swap the default icon for one of 30+ alternative designs
• Custom App Themes and Custom Chat Colors
• Chat Wallpapers and Generative Chat Wallpapers — AI-generated backdrops applied directly to your chats
• Bitmoji Backgrounds, Bitmoji Pet and Car Options — exclusive customizations for your Bitmoji avatar
• Generative Profile Backgrounds AI-generated imagery for your profile page
• Snapchat Plus Badge an optional black star displayed next to your display name; off by default; you enable it manually
• Home Tab and Map Appearance

Camera and Capture Tools

• Custom Capture Buttons replace the default shutter with animated options like a football or fidget spinner
• Lightning Snaps
• Capturing Color

Stories and Snaps

• Priority Story Replies — your replies appear more prominently when responding to someone's Story
• Story Rewatch Indicator — shows how many friends rewatched your Story (a total count, not individual names)
• Story Boost — one weekly boost that surfaces your Story to more friends for 24 hours; unused boosts expire each week
• Story Timestamps and Story View Notifications
• Custom Story Expiration — set Stories to remain live anywhere from 1 hour to 1 week
• Post View Emoji — the emoji your friends see immediately after viewing your Snap
• Replay Again and Replay Your Own Snaps
• Chat Effects

Friends and Social Features

• #1 Best Friend — pin one friend to the top of your chat list; only you see this
• Friend Solar System (Snapchat) — your 8 closest friends are each assigned a planet; the closer the friendship, the closer the planet to the center; tap the badge on another user's profile to see where you land in their system
• Extended Best Friends List and Friends in Chat
• Friend Snapscore Change — receive a notification when a friend's Snapscore updates
• Peek a Peek — shows when a friend glances at your shared chat, but only while you're actively in the Chat feed at that moment

Streaks and Score

• Instant Streaks, Streak Restore, and Snapscore Multiplier

Notifications and Sound

• Custom Notification Sounds — assign a unique sound to specific friends so you know who messaged without looking
• Custom Ringtone Sounds

AI-Powered Tools

What often gets overlooked is how quickly the AI feature set has expanded inside Snapchat Plus.

These go well beyond visual or cosmetic tools:

• AI Captions — automatically captions your Snaps
• AI Creative Tools — AI-assisted options for editing and content creation
• Create a Bio for My AI — customize the personality and description of your in-app AI

The Generative Chat Wallpapers and Generative Profile Backgrounds listed under personalization also fall within the AI-powered feature set.

Gifting Options

• Gift Snapchat+ — send a 12-month subscription to a friend who isn't currently subscribed; it's a one-time purchase that activates after their existing plan ends
• Buddy Pass — a separate sharing mechanism distinct from Gift Snapchat+; check in-app for current availability and terms

Storage

Memories storage varies by plan. Standard on the base plan. 250GB for the Family Plan account owner. 5TB on both Lens+ and Platinum.

How Much Does the Snapchat Plus Subscription Cost?

The Snapchat Plus cost is not a fixed global figure. It varies by country, device, and the plan you select. Pricing cited in older articles may no longer reflect current rates.

To confirm your current pricing: Open Snapchat → Profile → Settings → Snapchat+

A 7-day free trial has historically been offered on the base plan, though availability varies by region.

The app will confirm whether a trial applies to your account. Promo codes and third-party gift cards are also accepted Snapchat's support page outlines current redemption steps.

How to Sign Up for Snapchat Plus

1. Open Snapchat and tap your profile icon in the top-left corner
2. Look for the gold-tinted Snapchat+ banner below your display name
3. Tap the banner and select your preferred plan and billing term (monthly or annual)
4. Complete payment via Apple ID, Google account, or a linked card

The base plan is also available via web at snapchat.com. Platinum and Lens+ require an App Store or Google Play purchase.

If the Snapchat+ banner isn't visible, the subscription may not yet be available in your account's region.

How to Cancel Your Snapchat Plus Subscription

On iPhone (iOS): Settings → Tap your name → Subscriptions → Snapchat+ → Cancel Subscription

On Android: Google Play → Subscriptions → Snapchat+ → Cancel Subscription → follow the on-screen prompts

After canceling, you retain access to all Snapchat Plus features through the end of your current billing period. The subscription auto-renews unless you cancel before the renewal date. Snapchat+ subscriptions cannot be transferred to another account.

Wrapping Up

Snapchat Plus gives subscribers 40+ features across four plan tiers. The base plan suits the majority of users. Lens+ and Platinum add GenAI lenses and expanded storage with Platinum layering in ad removal on top.

The Family Plan covers up to three accounts under a single subscription. Since the Snapchat Plus cost varies by region, always confirm current pricing directly inside the app before subscribing.

Frequently Asked Questions

Does Snapchat Plus Remove Ads?

Only the Platinum plan removes Sponsored Snaps, Story ads, and Lens ads. The base Snapchat+, Lens+, and Family Plan all continue to include standard Snapchat advertising.

Is There a Free Trial Available for Snapchat Plus?

A 7-day free trial has been offered on the base plan, but availability depends on your region. Open your in-app Snapchat+ settings to confirm whether a trial is currently active for your account.

Can I Share Snapchat Plus With Family Members?

Yes, through the Family Plan. The account owner can add up to 2 additional members. Those members receive all 40+ core Snapchat Plus features. However, Memories storage (250GB) is allocated to the plan owner only — not to added members.

What Is the Snapchat Plus Badge?

An optional black star shown next to your display name on your Snapchat profile. It is turned off by default. To enable it, tap your Snapchat+ membership card inside the app and toggle the badge setting on.

Can I Move My Snapchat Plus Subscription to a Different Account?

No. Snapchat+ subscriptions cannot be transferred between accounts, regardless of which plan you hold.