I’ve written before about what a media kit is, and touched on a few things that it includes, however, I still get a lot of people who want what you should include in your media kit. I’ll be answering that in this post.
What Should You Include In Your Media Kit?
Your media kit shouldn’t have to be too much information. It needs to have just enough information so the advertiser can make a quick and easy decision on whether you’ll be a good fit for their company.
1. Short description of your blog. You need to let brands and advertisers know what your website is in a short description. This should be a similar short description you’d use to briefly describe what you do when you go to a conference or networking event, or meet clients or other bloggers.
For example, I’d introduce myself as: Blondish.net is run by Nile Flores, who is dedicated to building WordPress websites that convert into a return on investment. Her blog teaches website owners about blogging, WordPress, Social Media, SEO, and Web Design.
See, it’s simple, and to the point.
2. Your logo and a few pleasing graphics. Your media kit isn’t suppose to be long, but it will have some text. Breaking it up with some images helps. Putting a little effort into your media kit gives it a bit of a polished and professional look.
3. Google Analytics information. You will want to include page views per month, unique visitors per month, some demographics about your audience (gender, country, language, age range.)
Don’t add your Clicky or WordPress.com stats. Most brands want your Google Analytics stats because they trust it more.
4. Social media handles and their follower/ fan counts. Don’t include every single social network you’re a part of. List the major ones that you get get engagement, as well as website traffic one. The top 3 to 5 social networks should do fine.
5. Email List subscriber count. If your blog doesn’t have an email newsletter, you should have an email newsletter. This will help you retain some of your website visitors, and allow you to introduce to them new things or products.
An RSS feed alone won’t cut it. Your RSS feed subscriber count use to be an enticing to advertisers back in the early blog days, but it’s your email newsletter subscriber numbers that brands and advertisers are more interested in.
Aside from the subscriber count, make sure to list how often you reach out via newsletter, and the newsletter link for subscribing. This allows them to be able to easily subscribe and see how you operate your list before making a decision to work with you.
6. Options for the brand or sponsor to work with you. You will want to put together a few packages for the brand to choose from, as well as any a la cart type options.
7. Testimonials or sharing brief portfolio of past brands you’ve worked with.
8. Contact information. Always have a way for brands and advertisers to contact you. If you sent them a media kit, they may not know if you work alone, or have a team of people, so having a clear method of contact is really important.
They will want to contact you to ask any further questions, and some brands may like your offered packages, but they will want to tweak things, so be prepared to negotiate a little.