Guest posts are great. You get fresh content and the guest writer gets a backlink. That is merely the tip of what guest blogging is all about. However, there is a point when guest posts might start hurting your blog.
If you are running a site and it is normally just you, and your followers have come to recognize your site to be branded as you, it might get a bit confusing if the percentage of guest posts become so high, your voice is no longer heard.
For example, I branded Blondish.net to be known as the site of Nile Flores. Of course, I occasionally have guest posts, but after the 500 posts I have done alone, not even 2 dozen posts (not included in the number of posts I have written) have been published. I am very picky on who is allowed to post because I want my site to encompass what I think is important in helping others with their websites.
It is important that if you intend on having a site that you have branded personally, to make sure your voice is the one that your readers have no doubt who the website belongs to. If you are publishing just to get content all the time, perhaps you need to think about your site’s focus and see about blogging on those topics, rather than relying on outsiders to fuel your blog. A lot of sites that allow very frequent guest posts on personal blogs are ones I noticed that the original site owner’s voice have been diluted drastically.
Although it is important to publish new posts and keep some sort of flow, it is important that the site owner takes the reigns and writes the larger percentage on their own personal site, rather than leaving it to others to chug out content.
If you are finding that you are having a lot of willing writers, perhaps creating a community blog might be helpful? However, remember… your own personal blog should ooze you more than anyone else.
If you are accepting guest writers, is the percentage of your blog posts far greater than the guest posts you publish? Are you branding your personal blog successfully even with accepting guest posts?