So, you have one blog, but being the awesome and full of surprises person, you would like to branch out and start another blog. It is no surprise that you would considering you probably have content on your first blog that you have so much more to say, but want to have a site focused on just that topic. That is okay, but really – when is the right time to take on building another blog.
Blogging can become time consuming, especially if you are passionate about what you know and want to share with other people. Juggling two or more sites is truly a talent. It takes trying to make sure both sites succeed, especially if your ambition is to be the best in whatever niche communities you try to develop an authority within.
The best time is really when you have a plan down on how you want to run your new website. A lot of people do put a site up on the fly, but sometimes those same sites burn out as fast as they started.
Successful sites take a good plan for the foundation that will leave the website open later on for any content re-focus that is necessary and any plans for strategically marketing to wider audiences.
Of course, time is a huge factor. Your investment on how much time you can spend can really be huge. While you could accept guest posts, when you build a site and start engaging with people in conversation, they are hoping to read your material. However, with careful planning, your guest posts can be that extra zing your site needs every so often to carry it to the next level.
Research is a huge key as well. Before you open a new website, you need to know your niche.
- Who are the bloggers that are the authority in your niche?
- What kind of topics or opinions can you bring to the table that is unique and interesting?
- How and who can you promote your new website to?
- Do you have the time to not just blog, but also return comments and perhaps even reply to comments left on your own articles?
Throughout the years, I have seen a lot of websites open and close. I have opened and closed a few myself. However, some of the blogs I have seen closed, the major issues were lack of time, lack of interest, and lack of knowledge.
While you can write the content, if you want people to read it, you have to tell people somehow.
What advice do you have for bloggers looking to branch out and start more than one blog?