I love some of you all and marketing may be your thing. It’s no problem if it is, but I WILL tell you about how to you can keep connecting with people outside of the Internet. You WILL end up prospecting people that you have met in person, and you will also engage with others til you become colleagues or even friends. It’s your business, but sometimes you’ve got to leave the Internet marketing lingo at the door and mingle.
I’ve been noticing, even from close friends, a trend in talking. I’ve also watched the reactions of the person they were conversing with. The scary thing is that it’s not always people familiar with the business or prospective clients. It’s face-to-face with friends, acquaintances, and family.
Scenario: Two people are talking about something in the technology world, and person A goes from stating their opinion to saying “We all know” or “We’ve been aware” or “We’ve been saying.” Person B is listening and enjoys the opinion, shares their own ideas, but upon hearing the other statements, totally disconnects from the situation.
Why did this happen?
They wonder who are the “we” or is this just all conjecture? They may even think you’re off your rocker, or a little bit of a megalomaniac. However, you can’t just say those phrases. They are false statements as “we” denotes a large group of people that has not specific demographics. In the case of the scenario in this, is it people in the tech community? What are they? How many of them (even percentage-wise) are in on this opinion? Are these people experts in that community? Who?
People aren’t mind readers and specifics are necessary in every day conversation. In marketing copy, this is perfectly acceptable as the person reading knows what is being communicated through words and generally the copy is written well enough to fill in the blanks. In verbal communication, it’s one of those things that people sometimes get those ADD (Attention Deficity Disorder) or “squirrel” moments, so connecting the dots is different.
You have to say who it is- be specific. Including a lot of people in the statement is inaccurate and makes it hard to believe, especially if the person you’re talking to isn’t gullible, especially if your communication boils down to using those broad statements. Some may even want to know what you’re talking about.
With me, sometimes I leave out the who, but I don’t start putting everyone in the same class. It’s more of a speech problem that I’ve had, but I’ve been better about clarifying. So, while I do get asked “who”, there aren’t any statements given that are false. This is probably why I don’t sound like an Internet Marketer. I learned through my dad, and listening to countless cassette tapes from presenters who marketed for places like Amway or Quixtar. While I’m not in that business, I’ve learned that speaking to an individual without the flash and bang of marketing lingo, is sometimes the way to go. It makes you more human and welcoming.
Being an Internet marketer usually puts you behind the screen 24-7. It doesn’t matter if you do webinars or video chat with clients, you still have that impersonal wall between you and the world. When it translates to talking to people, or even presenting to a mass amount of people, it’s a whole different game. You may end up coming off as cold and impersonal even if you are knowledgeable and generally friendly online.
Think about your interactions with people in person. Have you noticed a disconnect when using marketing lingo with some? If not, ask someone to observe you and let you know. You might be surprised.