With over 390 Million members, and an average income of $120000 American, Linkedin has a ton of lead potential that is sorely underutilized. Linkedin has become the social network for businesses and job hunting, for the fact that it is designed and focused on connecting people to getting hired or doing business, rather than a hod podge of information being shared, like on Facebook, Twitter, and other social networks.
Did you know much of the Fortune 500 and their senior leadership are Linkedin users? Every second, 13 new users sign up for an account. On Facebook, statistics say only about 1% of their users who engage a brand make a purchase as per this study. How much higher could the buying power be of a much more affluent market? This post will list the ways Linkedin can help your business increase leads, sales, and build the power of your brand.
Here are the reasons why every business SHOULD be marketing on Linkedin.
Why Every Business SHOULD Be Marketing On Linkedin
1. Lead Generation Opportunities
To generate leads on Linkedin, the best tactics involve a keyword rich profile within your niche, as well as actively prospecting or outsourcing prospecting of members of your network. These members of your network that you want to find, are ones that could potentially be interested in your product or service. The key is to be conversational and not jump immediately into your offering.
2. Increased Sales
These will result from your lead generation efforts, as well as activity in Linkedin groups when you put yourself out there. Like most social media marketing on other social networks, it increases your positioning as an authority on Linkedin.
3. More Business Partnerships
Increased accessibility and positioning will likely lead to more opportunities. These opportunities could be affiliate marketing, collaborations, or to being hired for work.
4. Increased Brand Awareness
Aside from being able to create a robust profile, Linkedin has many business oriented groups. In participating in a group on Linkedin, you get increased brand exposure from being active about curating and sharing content on Linkedin.
A common question I get is: How do these actions lead to more leads, sales, and a stronger brand? The answer is: It depends. You can use your Linkedin company profile as a place to refer people, and send them to your website, or you can directly engage prospects from your profile directly.
As you can see there are numerous benefits to using your Linkedin account as part of your digital marketing mix, and not just another social account.
How are you utilizing Linkedin? Let me know in the comments below.
Hmm, i don’t use linkdin, just use blog and facebook. but i think i’am gonna try now. Thanks for sharing 🙂
Whilst I do have a LinkedIn account that I’ve filled out fully and have connections on, I certainly don’t use it as much as I could (or should!) be. As a writer, I know it’s one of the best places to find leads with editors and brands, but I struggle to find the time to really dig deep into its benefits – time to take another look, I think!
Many people I know have done very well with LinkedIn, I haven’t don’t fantastically well myself but it has been ok. One of the things people tell me has been very successful for them is posting blog posts on LinkedIn.
Also participating in groups can be helpful, but it has to be the right group (that matches your needs and has engaged members). I have a couple of those groups I participate in but I have seen many more groups that are not very useful.
John, thank you for your reply. I agree completely on the topic of groups. I will be touching on that in future content. Additionally having a clear strategy like any endeavor goes a long way.
Telissa and lizzie thank you for your feedback. If you ever have any questions or need any help with LinkedIn feel free to reach out.
I use Linkedin in but have never received any leads directly. In the past I have used Linkedin as a sort of Yellowpage for a product I needed but only because I remembered a connection from someone who had a niche and they were local. Most of the connections I have are for local businesses that don’t service my area or have the same type of service.
I have a personal page and company page for 8 years or so. I recently opened a new auto detailing business and created a company page on Linkedin and it ranked on the first page of google after a week. I didn’t do any S.E.O. other than linking Linkedin to my blog so it would automatically post.
In my opinion the true value of Linkedin for a local business is to get another site with your name on the first page of google results.
I’m always surprised to see people continue to extol the virtues of LinkedIn. It’s just a wisp above G+ in my opinion. Yes, there are lots of people on it and lots of people marketing but like G+ it’s just marketing marketing at other marketing. I don’t know anybody who isn’t using it for marketing beyond occasionally checking somebody out. So it’s a virtual resume wrapped up in spam.
Adam, thank you for your feedback that is one of my primary concerns how do we minimize spam to increase effectiveness and engagement?
I totally agree with you! LinkedIn can be a great factor when you have business or if you want to promote your profile. It is true that it can generate more leads.
I know a little bit about LinkedIn but never used it. But after reading this article, i gotta know the importance of LinkedIn and surely, I will start a profile for by business in LinkedIn and looking for more LinkedIn tips from your end.