Entrepreneurs have a lot of tools available to them when it comes to their website. One of the most powerful tools is WordPress. If someone says it cannot be done with WordPress, they either have no imagination or lack the skills to make any website project happen. I’m going to make a very bold statement that every entrepreneur should use WordPress and I will tell you why.
Before I get into explaining out my bold statement, I want to make sure that if you are an entrepreneur, you need to get out of whatever ways you are stuck in. If it helps your business in the end, you should become more open-minded. It is hard to learn anything new if you are not open to it. People like to say something is tough and give up easily because they were already closed to the idea before giving it a chance. How can your business thrive if you apply that same mentality to other areas, and not just your online business?
What Is WordPress? Short Sweet Pitch for the Entrepreneur
WordPress is a content management program that allows you to use your website without having to fool with your theme or takes gobs of time to update. Whether it is you or someone you hired, you can quickly create pages, blog articles, upload and sell products, interact with customers, and even collect leads. Oh, and it is easy to learn to use.
Practical Business Uses for WordPress
WordPress can do a lot of things. However, this is for entrepreneurs. So, here is the list of practical business uses for WordPress:
- Landing pages and Squeeze pages
- Contact forms for lead generation and list building
- Solely List building
- e-Commerce – Digital downloads
- e-Commerce – Products
- Membership Sites (digital downloads, information, products, etc…)
- Product or Informational Forums
- Small niche cost per click and advertising sites
- Applications specific to your business
- Reservations and event sales
- Auction and freelance bidding sites
- Bill payment and credit card processing companies
- Website Directory for businesses
- Adult Pay Per View Sites
- Portfolio site for Construction, Photography, Web Design, Interior Design, and more
- Video membership site
- Website for local, corporate, or international businesses
- A site that is mobile responsive
And this is just a small portion of the long list of what WordPress can do for nearly any business niche. Now there are other way to use WordPress, but these are uses that are either commonly used or ways that if you are newer to WordPress as an entrepreneur that you can build an online business.
Really, instead of asking what can WordPress do for you… why not ask, what YOU can do with WordPress? WordPress is available for anything you need it to do. Like I wrote earlier, aside from the list I shared, WordPress can do a lot more!
You do not have to have a static site and install a bunch of different scripts to get what you need. You can install WordPress, some plugins that do what you need and have one central location to manage your entire website! Wow… pretty cool, huh? 🙂
Learning How To Use WordPress
Learning WordPress does depend on how willing you are to learn something new. Not everyone has the patience or may be open-minded. There are free video tutorials out there to help you learn WordPress.
It is a lot easier than opening up a PHP or HTML file and manually coding your new content into your website. Aside from that, there are great themes you can buy, and even affordable designers to help you brand your online business uniquely.
Even if you want to do it yourself, there tutorials and information is available for free and also for purchase. Relying on services with selecting, drag, and drop elements together to make your site is limited. And some are even expensive… requiring you to even use their hosting. They boast that your site will be different from others, but if you look closely at their available portfolio, most of the sites have an extremely similar look.
With WordPress, you can brand yourself successfully and uniquely, and in the end have less maintenance. This is making your website work for you while you do what needs to be done, networking and connecting with people who might be interested in what your business is all about.
Do you use WordPress in a unique way? Do you have a site that is not entirely on WordPress, and wonder if WordPress can do it? Are you still skeptical?