Can your business be too blog focused? An article on Forbes said that one of the biggest mistakes in creating a website for a business, is being too blog focused.
I don’t fully agree with this point on several levels and while there are 5 mistakes listed, I’m sticking to this particular topic. In fact, much of the article was weakly written and shows me how little the author understands blogging and social media marketing. I could write a long comment on that Forbes article saying what I’m about to say here, but I’m not going to waste time. AND…. writing it here is a benefit to everyone, more so than a comment.
My answer to whether your business can be too blog focused or not is that this actually depends on the website and the business. If your business revolves solely on content creation, specifically blogging, then your site isn’t really too blog focused. If your site is really active, and your readers are eager for constant content fed their way, then again, it’s not blog focused. If your site is not emphasizing on the core focus of your website, and you’re just blogging away, then yes, your site may be too blog focused.
The real problem stems with not using effective website conversion. You can blog all you want, but are you getting people to share your articles, subscribe to your feed and newsletter, or even buy something you sell or affiliate market? If not, then you need to go back to your business plan and implement a better marketing strategy.
Your visitors need to know what you want them to do. If you’re blogging:
- Do have social icons visible and working.
- Do write about your products or services.
- Do have a subscription form for RSS or newsletters.
If you want a return on investment, you have to make a clear path pointing your visitors in the right direction. You can still do this while even blogging, tweeting, and posting on social network sites to your heart’s content.
Now, I completely understand that there are people who are just getting into blogging and may not understand how to leverage it for their business, that’s why I teach people about blogging, WordPress, search engine optimization, and all the things between that help a business person create, maintain, and promote their website.
So, if you are feeling that your business is too blog focused, look at your site, or better yet, have someone review your site for you in order to improve your site’s chances of converting.
Do you sometimes feel your business might be too blog focused?